TOUCH THE FASHION INDUSTRY

 

The season for off to a shining start last week has began with Two of the most important fairs in the fashion calendar are Pitti Filati in Florence and Milano Unica in Milan. These events are where new fabrics, colors, and textures are introduced, helping brands decide what will dominate the fashion world in the year ahead. It all starts with a thread, Pitti Filati focuses on yarns and knitwear innovations, while Milano Unica is the go-to destination for textiles acessories.

We think of fashion, we picture dazzling runway shows the glamour and beautifully designed clothes hitting the shops. But what most people don't realize is that the creative process starts long before a collaction appears on a catwalk. It all begins at trade fairs, where designers, textile manufacturers and buyers gather to set the trends coming seasons.

The fairs are where talk and ideas kick off, designers select the materials they will use, check the trend forecasters study color palettes and patterns that will define future collections.

It's a fast-moving and highly competitive industry, where choices made here will shape what eventually lands in stores worldwide.

Planning a collection is not just about creativity, it's a complex business process that starts a year in advance. Designers must predict what customers will want before they even know it themselves. Meanwhile, manufacturers and suppliers work behind the scenes to meet demand.

Even in today's digital world, where many things happen online, nothing replaces the value of seeing and touching fabrics in person or having face-to-face meetings. These trade fairs remain essential for setting the stage in an industry where details make all the difference.

So, the next time you find yourself admiring the latest must-have trend on your favorite social feed or maybe even a magazine, just remember it was meticulously orchestrated months ago in the hallowed halls of Pitti Filati and Milano Unica in Italy, where industry insiders debated over fabrics and colors long before they made their way into your wardrobe.

The style touch what ever the season or occasion and feel good.

Yasmin Naqvi
https://yasminnaqvi.com/